For Startups In Emerging Fields, Patents Are Critical

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The following originally ran as a PandoDaily op-ed on 10/12.  You can click here to see the original. 

Debate continues as to whether startups should invest resources into patent filings or use those resources for critical items such as product development. This debates changes, however, when differentiating between startups in existing fields — such as social media — and those in emerging fields — such as augmented reality. Based on my own experience, if a ...

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Key Augmented Reality & Retail Patent Issued To Zugara

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Patent Relates To The “Virtual Dressing Room” Of Today & Tomorrow

Los Angeles – September 25 – We’re pleased to announce that the United States Patent and Trademark Office has granted Zugara a patent on our augmented reality social commerce platform, The Webcam Social Shopper (WSS). “Today we were issued our first patent, and for the future of retail, it’s an important one” said Matt Szymczyk, CEO of Zugara.

The patent, Continue Reading →

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Augmented Reality & Retail – Don’t Believe The Hype (Presentation)

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For those of you that weren’t able to make it the Augmented Reality Event, we wanted to share Matt’s presentation from yesterday (5/8).  Titled “The Augmented Reality Retail Hype Cycle 2012”, Matt discussed the market viability and realities of several AR retail triggers within today’s marketplace (not 5 years from now), including: smart-phones, in-store kiosks (OOH), tablets, web and the digital living room.

We’d love to hear your thoughts and questions in the comments below. ...

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