There’s debate as to whether holograms are technically augmented reality but either way, the advances with hologram technology are simply amazing. Japanese virtual star, Hatsune Miku, has been selling out real concerts and you can view that embedded video below. But, even more impressive (and albeit a tad creepy) was the recent hologram of Tupac performing with Dr. Dre at the Coachella Music Festival. You can view that video here or ...
Continue Reading →Much is written about HTML5 being the savior of interactive production. And one day, it may be. But the fact is that that day is not today.
To be clear, we don’t have any loyalties or ties when it comes to the technology we use – we’re not tied to any proprietary platform or the like. Our goal as an augmented reality software developer is simple: Build an amazing, easy to use experience for both our ...
Continue Reading →eMarketer released a report today that I thought you’d find interesting. Their main finding states that the apparel and accessories category (in the U.S.) is now “climbing faster than any other other ecommerce product segment.” In fact, while ecommerce in general is expected to remain very strong this year, up 15% from 2011 (reaching $224.2 billion), apparel will outpace the market in 2012 by gaining 20% (reaching $41 billion).
And it’s not just 2012. “The apparel and ...
Continue Reading →About a month ago we shared some data from an augmented reality brand engagement that we created with SocialVibe and Deutsch titled: “Anthem Blue Cross Webcam Exam”. Running on Zynga’s network the ad unit saw the following metrics:
The latest company to license our augmented reality merchandising software, the Webcam Social Shopper (WSS), is one of the world’s most iconic brands: Barbie.
Partnering with Mattel, AttentionUSA and several other amazing companies we let fans of all ages step inside Barbie’s Dream Closet and actually see what they would look like in some of her most famous outfits. It was just over a week ago that the Dream Closet came to life as both a New ...
Continue Reading →In our continuing effort to share as much data with you (about augmented reality) as we can, we wanted to get a quick post up about this: One of our clients, Denmark based online retailer LazyLazy, was recently interviewed by Internet Retailer. In the interview CEO Søren Filbert had this to say about our augmented reality merchandising software, the Webcam Social Shopper (WSS):
Continue Reading →“17% of our visitors are using this and they are ...
The end of last year we partnered with SocialVibe and Deutsch to launch the “Anthem Blue Cross Webcam Exam” for Zynga’s network. It was a branded engagement that used augmented reality to allow people to interact with three Doctor’s tools — if you’re interested you can read more about it here. Today, I just wanted to share some of the data being released:
Continue Reading →The average time spent with the Anthem Blue Cross ad is 76.1 seconds, ...
Note: We will continue to update this page in the coming months. For now, you can view the following links to keep up to date on latest Augmented Reality and Virtual Reality startup investment and venture capital funding:
Investment in augmented reality development is one key to our industry’s success. ...
Continue Reading →Posted by: Zugara
Are you kidding me? A Heads Up Display (HUD) for my car… just like a fighter pilot? I’m in. Wait… do we get missile lock too?
Have you seen the coverage of these “3D Virtual Fitting Rooms”? Thanks to the power of the Microsoft Kinect several of these hacks products have entered the market over the past few months, and they’re getting a bit of media attention (wait, here’s another one that just launched yet is claiming to be the “first”). Because of these articles, I’ve been asked by a few people for my thoughts on these 3D Virtual Fitting Rooms, hence the post ...