Smithsonian Features Zugara Virtual Dressing Room Patent

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Zugara Augmented Reality Virtual Dressing Room Patent at Smithsonian

Zugara’s Augmented Reality Patent for Virtual Dressing Room technology was recently selected by the U.S. Patent Office for the Smithsonian ...

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Crayola Debuts Multiple Augmented Reality Technologies At New Theme Park

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Last month, Crayola officially opened the Crayola Experience Theme Park in Orlando, Florida.  The Crayola Experience features many new and exciting digital technologies geared towards children and creativity.  The most exciting part though? Crayola debuted 3 different Augmented Reality-based experiences including a new 3D Virtual Dressing Room simulation.

Crayola Experience You Design

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Zugara Augmented Reality Patent and Technology to be Featured at Smithsonian Innovation Festival

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sm-uspto

Zugara is happy to announce that we were 1 of 13 companies selected by the USPTO to participate in the upcoming Smithsonian Innovation Festival.  The festival will be held on September 26 & 27 and is a collaboration between the Smithsonian and the U.S. Patent and Trademark Office ...

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MLB.com Utilizes Virtual Mirrors To Promote All-Star Game Apparel

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With the Major League Baseball (MLB) All-Star break in full-swing, MLB.com and Aramark leveraged multiple Virtual Mirror stations to promote All-Star Game apparel.  Each Virtual Mirror station features Zugara’s WSS for Kiosks Virtual Dressing Room software with Kinect 2 cameras.

Aramark and MLB Virtual Dressing Room

Visitors ...

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Museu do Futebol and Zugara Launch Virtual Soccer Jersey Try On

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In Brazil, Museu do Futebol (Museum of Football) has deployed 2 Kinect-based installations for museum visitors to try on virtual football (soccer) jerseys.  The virtual dressing room experience is part of an interactive Libertadores exhibition and allows visitors to virtually join iconic Brazilian football teams.  The installations are cornerstones of the exhibition will be available with our WSS ...

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Future Trends In Retail (INFOGRAPHIC)

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Forbes recently posted a great infographic showing future trends in retail including virtual dressing rooms.  This corresponds to other data we have been seeing lately showing that Virtual Dressing Rooms were rated as highest Augmented Reality use case for retail conversions.  CMO’s have also selected Continue Reading →

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Virtual Dressing Rooms Rated Highest Augmented Reality Use Case For Retail Conversions

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Accenture Augmented Reality Retail Survey

Virtual Dressing Rooms were rated highest Augmented Reality use case for potential retail conversions in a recent Accenture survey.  The survey entitled, Life of the Digital Edge: How Augmented Reality Can Enhance Customer Experience and Drive Growth, can be viewed here (PDF).

Along with ...

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CMO’s Select Augmented Reality As Future Trend For Marketing

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Future Trends Impacting Marketing By 2020 Survey

MarketingCharts just released interesting results from an Economist survey of top marketers. PDF of the study is here.  One of the areas of the study asked marketers to select future trends that would affect marketing by 2020.  Augmented ...

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