CMO’s Select Augmented Reality As Future Trend For Marketing

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Future Trends Impacting Marketing By 2020 Survey

MarketingCharts just released interesting results from an Economist survey of top marketers. PDF of the study is here.  One of the areas of the study asked marketers to select future trends that would affect marketing by 2020.  Augmented ...

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Hungry Jack’s Mobile Augmented Reality Game

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Hungry Jack's Protect Your Whopper Mobile Augmented Reality Game Promo Image

Hungry Jack’s in Australia recently released a fun and innovative mobile augmented reality game for its fast food customers.  Working with UserXMetrics and BBDO, Zugara helped to create this location-based augmented reality game experience.  More on the ...

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Augmented Reality Retail – 2014 Year in Review

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2014 was a banner year for Augmented Reality Retail.  2nd generation technologies were finally available leading to more exciting AR experiences across multiple retail channels. At Zugara, we had an exciting year working with Kinect 2, Beacons and Mobile AR apps utilizing geolocation and geofencing.

2014 included a mix of current AR technology deployments as well ...

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The Phillies Virtual Mirror Dresses Fans In Historical Jerseys

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Phillies Virtual Mirror Compilation Zugara’s WSS For Kiosks virtual dressing room software was recently optimized with Kinect for Windows v2.  Our first installation with Kinect v2 debuted with the Phillies Major League ...

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Verizon Edge Motion Capture Game Wins Silver Award For Best Use Of Gamification

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Verizon Edge Avoid and Capture Game

Event Marketer magazine recently announced the winners of the 2014 Event Technology Awards, the world’s largest and only recognition program honoring the power of integrating technology into events and trade shows. The Verizon Edge Motion Capture Game was the ...

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Panama Fashion Week to Feature Zugara’s Virtual Dressing Room Platform

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Mercedes-Benz Fashion Week PanamaThe upcoming Mercedes-Benz Fashion Week in Panama will be featuring Zugara’s Virtual Dressing Room platform, WSS for Kiosks.  The Fashion Week event will run from Wednesday, October 29th through Friday, October 31st. Zugara’s reseller, JL Group, will ...

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Augmented Reality 2.0 Will Transform Retail

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This article was originally published on LinkedIn Pulse on September 3, 2014.

Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker downfall through the Hype Cycle than Augmented Reality (AR). From 2008-2011, AR was all the rage in just about every brand category ...

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