The end of last year we partnered with SocialVibe and Deutsch to launch the “Anthem Blue Cross Webcam Exam” for Zynga’s network. It was a branded engagement that used augmented reality to allow people to interact with three Doctor’s tools — if you’re interested you can read more about it here. Today, I just wanted to share some of the data being released:
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The average time spent with the Anthem Blue Cross ad is 76.1 seconds, ...