Augmented Reality Data Archives - Page 3 of 3

Augmented Reality Brand Engagements Continue To Yield Impressive Metrics

Posted by: Zugara

About a month ago we shared some data from an augmented reality brand engagement that we created with SocialVibe and Deutsch titled: “Anthem Blue Cross Webcam Exam”. Running on Zynga’s network the ad unit saw the following metrics:

Average time spent – 76.1 seconds
Click through to the landing page for more information after completing the interaction with the advertisement – 71.6%

Well, our second execution with SocialVibe, this time a brand engagement for Toyota’s Prius is yielding even better ...

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27
FEB

1

AR, Augmented Reality, Augmented Reality Data

Augmented Reality Brand Engagement, Augmented Reality Game, Augmented Reality Metrics, Prius, Toyota

Yes! People Use Augmented Reality. Here’s The Data To Prove It.

Posted by: Zugara

Since we launched the Webcam Social Shopper (WSS) on Banana Flame we’ve encountered the same question a few times: “Are people really using it?” I figured you might be interested in the answer to that question too, so I wanted to share with you the deck embedded below. It details shopper data around WSS usage, engagement, and ROI.

As you’ll see, yes, people are using augmented reality and they are deeply engaged with it when they ...

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2
NOV

293

AR, Augmented Reality, Augmented Reality Data, Virtual Dressing Room

Augmented Reality Data, Virtual Dressing Room, Webcam Social Shopper

A 22 Year Old Tries Ecommerce Augmented Reality: “Seeing it on helped me decide.” (NY Times)

Posted by: Zugara

Typically, we don’t use this blog as a vehicle to promote media coverage of our company or our software. This post will be an exception to the rule though because there’s a rather solid piece of qualitative data nestled in the article below. And, as you hopefully know, it’s our goal to share as much data (from our augmented reality work) as we can with you.

In a NY Times article covering some of the ways the ...

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21
SEP

157

AR, Augmented Reality, Augmented Reality Data, Augmented Reality Research, Virtual Dressing Room, Webcam Social Shopper for Web, Zugara News

Augmented Reality Results, NY Times, Virtual Dressing Room Conversions, Virtual Dressing Room Results, Webcam Social Shopper Results

Augmented Reality For E-Commerce – Zugara’s ARE Presentation

Posted by: Zugara

Earlier this week, our CEO Matt Szymczyk spoke on a panel at the Augmented Reality Event in Santa Clara. The topic was “AR for E-Commerce”, and embedded below is his presentation. In it, he discusses our history of innovation; webcam usage stats; the fact that our product The Webcam Social Shopper is completely ready for market; and, findings from our Usability Testing.

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20
MAY

202

AR, Augmented Reality, Augmented Reality Data

ARE, Augmented Reality, Augmented Reality Commerce, Augmented Reality Event, Augmented Reality Stats