Posted by: Matthew Szymczyk
This past week at the 2018 MLB All-Star Game in Washington, DC, Fanatics and MLB debuted 3 virtual dressing room kiosks. The 3 virtual dressing room installations were created by The Four One Group and featured in the Fanatics retail section at FanFest. Each virtual dressing room installation featured over 45 different apparel ...
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Zugara is pleased to announce that we were recently named to EnsembleIQ’s Retail Technology Innovation Index. The report is an index of technology companies that present innovative solutions in support of a dramatically changing retail landscape. Designed to transparently and objectively measure the performance of over 450 meticulously selected companies and provide ...
Continue Reading →We often get asked by potential clients when to use 2D vs. 3D virtual dressing room technology. There are pros and cons to using 3D over 2D (or vice-versa) and the virtual dressing room use case approach will often help you decide which format to use.
In 2012, we crafted a blog post entitled, “Augmented Reality “3D Virtual Fitting Rooms” — The Good & The Bad”, which went over some of the pros and cons for 3D functionality ...
Continue Reading →2 years ago, we published a blog post outlining how brands and retailers were utilizing Augmented Reality Virtual Dressing Room technology. Those examples included how MLB used virtual dressing room technology at their on-site store at the MLB All-Star game to how University of San Diego was leveraging the technology in their bookstore to sell USD apparel.
Since that initial post, we have had quite a few more retailers and brands license Zugara’s WSS ...
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Zugara’s WSS for Kiosks Virtual Dressing Room software was recently deployed at the Chick-fil-A NEXT event. Franchisee owner/operators were able to view new Chick-fil-A employee uniforms and try them on in Augmented Reality. Our software featured different apparel categories for both men and women and auto-sizing of the garment ...
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IDC recently updated their Worldwide Semiannual Augmented Reality and Virtual Reality Spending Guide to show an increase in forecast revenues of $13.9 Billion in 2017. AR and VR spending is also expected to accelerate over the next few years to a projected $143.3 Billion market by 2020. Wow…
In regards to specific industries that will ...
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Apple CEO, Tim Cook, recently gave an interview where he explained why he favors Augmented Reality over Virtual Reality. A few of the key quotes from Tim Cook include:
“There’s virtual reality and there’s augmented reality — both of these are ...
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We wanted to take a look at how brands and retailers are utilizing Pokémon Go to drive in-store Augmented Reality and geolocation engagement with their customers. For starters, if you’re not aware of Pokémon Go or why ...
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We’ve updated our website with a section featuring new Zugara computer vision and Augmented Reality engines. Our Technology page lists the latest engines we have available for Gesture Recognition, Facial Recognition and Mobile Augmented Reality and Geolocation functionality.
IVO GESTURE RECOGNITION ENGINE – ...
Continue Reading →Statista recently posted a chart outlining Augmented Reality and Virtual Reality Software Market Projections. The chart is based on data from Goldman Sachs and is one of the first Augmented Reality and Virtual Reality market projections to solely focus on AR/VR software. You can view the chart below.
Over ...
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