CMO’s Select Augmented Reality As Future Trend For Marketing

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Future Trends Impacting Marketing By 2020 Survey

MarketingCharts just released interesting results from an Economist survey of top marketers. PDF of the study is here.  One of the areas of the study asked marketers to select future trends that would affect marketing by 2020.  Augmented Reality and Virtual Reality were selected by 26% of CMO’s ...

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Augmented Reality Retail – 2014 Year in Review

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2014 was a banner year for Augmented Reality Retail.  2nd generation technologies were finally available leading to more exciting AR experiences across multiple retail channels. At Zugara, we had an exciting year working with Kinect 2, Beacons and Mobile AR apps utilizing geolocation and geofencing.

2014 included a mix of current AR technology deployments as well as exciting 2nd generation devices that will drive ...

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The Phillies Virtual Mirror Dresses Fans In Historical Jerseys

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Phillies Virtual Mirror Compilation Zugara’s WSS For Kiosks virtual dressing room software was recently optimized with Kinect for Windows v2.  Our first installation with Kinect v2 debuted with the Phillies Major League Baseball Team at Citizen’s Bank Stadium in Philadelphia.  Working with ...

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Panama Fashion Week to Feature Zugara’s Virtual Dressing Room Platform

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Mercedes-Benz Fashion Week PanamaThe upcoming Mercedes-Benz Fashion Week in Panama will be featuring Zugara’s Virtual Dressing Room platform, WSS for Kiosks.  The Fashion Week event will run from Wednesday, October 29th through Friday, October 31st. Zugara’s reseller, JL Group, will have 2 booths at the Fashion Week event where attendees ...

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Augmented Reality 2.0 Will Transform Retail

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This article was originally published on LinkedIn Pulse on September 3, 2014.

Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker downfall through the Hype Cycle than Augmented Reality (AR). From 2008-2011, AR was all the rage in just about every brand category imaginable. But as most agencies, marketers and even AR companies ...

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How Does The Kinect 2 Compare To The Kinect 1?

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Microsoft recently announced that the Kinect 2 will be available for developers July 15th and a general market release later this year.  Zugara has been part of the Kinect 2 beta program since late 2013 and we can attest to the significant improvements available for the next generation Kinect 2 camera.  The biggest notable difference? The higher resolution capability of the Kinect 2 camera.  Though the Kinect 1 device is a vast improvement over regular webcams, the ...

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Mcommerce Only 2.4% of Total U.S. Retail Sales by 2018: How Will Mobile Influence The In-Store Retail Experience?

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eMarketer retail sales projection 2018

eMarketer recently released it’s first ever forecast for total U.S. retail and retail store sales and the results are surprising – if you’re a ‘mobile first’ advocate.  Though U.S. total retails sales are projected to grow to $5.5 trillion by 2018, mobile commerce, or mcommerce, is only set to grow to 2.4% of total retail sales in ...

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