Augmented Reality & Retail – Don’t Believe The Hype (Presentation)

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For those of you that weren’t able to make it the Augmented Reality Event, we wanted to share Matt’s presentation from yesterday (5/8).  Titled “The Augmented Reality Retail Hype Cycle 2012”, Matt discussed the market viability and realities of several AR retail triggers within today’s marketplace (not 5 years from now), including: smart-phones, in-store kiosks (OOH), tablets, web and the digital living room.

We’d love to hear your thoughts and questions in the comments below. ...

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Augmented Reality Brand Engagements Continue To Yield Impressive Metrics

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About a month ago we shared some data from an augmented reality brand engagement that we created with SocialVibe and Deutsch titled: “Anthem Blue Cross Webcam Exam”.  Running on Zynga’s network the ad unit saw the following metrics:

  • Average time spent – 76.1 seconds
  • Click through to the landing page for more information after completing the interaction with the advertisement – 71.6%
Well, our second execution with SocialVibe, this time a brand engagement for Toyota’s Prius is yielding even better ...
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Branded Augmented Reality Campaigns Provide High Engagement Metrics

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The end of last year we partnered with SocialVibe and Deutsch to launch the “Anthem Blue Cross Webcam Exam” for Zynga’s network.   It was a branded engagement that used augmented reality to allow people to interact with three Doctor’s tools — if you’re interested you can read more about it here.   Today, I just wanted to share some of the data being released:

The average time spent with the Anthem Blue Cross ad is 76.1 seconds, ...

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A List – Augmented Reality And Venture Capital Funding

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Note: We will continue to update this page in the coming months. For now, you can view the following links to keep up to date on latest Augmented Reality and Virtual Reality startup investment and venture capital funding:

  • Investment in AR/VR Startups Hit All-Time High (CB Insights) (Link)
  • The Most Active Investors in Augmented/Virtual Reality And Their Companies in One Infographic (CB Insights) (Link)

Investment in augmented reality development is one key to our industry’s success. ...

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Augmented Reality “3D Virtual Fitting Rooms” — The Good & The Bad

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Have you seen the coverage of these  “3D Virtual Fitting Rooms”?  Thanks to the power of the Microsoft Kinect several of these hacks products have entered the market over the past few months, and they’re getting a bit of media attention (wait, here’s another one that just launched yet is claiming to be the “first”).  Because of these articles, I’ve been asked by a few people for my thoughts on these 3D Virtual Fitting Rooms, hence the post below. ...

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