Posted by: Matthew Szymczyk
Virtuelle, a Zugara reseller, recently partnered with Nokia and The Creative Counsel to bring Zugara’s Kinect-based Virtual Dressing Room platform, WSS for Kiosks, to South African Malls. Multiple kiosk units have been placed ...
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Only 3 weeks are left before the Augmented World Expo (AWE) comes alive for 2014. Held every year in Santa Clara, California, AWE is the largest global event for Augmented Reality. Over the last few years, AWE has expanded beyond Augmented Reality to feature Gesture control and sensors (for the Natural User Interface), wearable technology, ...
Continue Reading →A recent study from eMarketer highlighted some encouraging data for Mobile Augmented Reality and Natural User Interface technology use in retail. The first bit of data comes from a Mobile Shopping Tools study:
“Few consumers use augmented reality tools when shopping via mobile, but those who do are finding them extremely useful. In fact, while just 9% of US internet users surveyed by Catapult Marketing in November 2013 used mobile augmented reality tools when shopping for ...
Continue Reading →Posted by: Matthew Szymczyk
Motorola recently released a very detailed and informative study covering technology and it’s impact on online and offline retail. The 2014 Motorola Solutions Shopping Study covers topics including:
Mashable recently featured Zugara in an article entitled, “When Will AR Replace The Fitting Room?” In the article, Mashable features Zugara’s Virtual Style Sense Technology (VSS) and reviews some of the current challenges of Augmented Reality-based Virtual Dressing Rooms (or Fitting Rooms). While 3D based Virtual Dressing Rooms have a great future (and something Zugara has been working on for awhile), we’ve outlined in the past the problems with ...
Continue Reading →Samsung UK recently released a video that shows Samsung’s Fashion Zone at RBTE with Zugara’s Virtual Style Sense Virtual Dressing Room technology in London. A video of the Fashion Zone experience is embedded above. The Fashion Zone was a great platform to show how different technologies ...
Continue Reading →Posted by: Matthew Szymczyk
At the Retail Business Technology Expo in London today, Samsung UK and Ted Baker showcased Zugara’s new in-store Virtual Dressing Room Technology called Virtual Style Sense (VSS). VSS was integrated with Ted Baker apparel in a special Fashion area of Samsung UK’s booth at the RBTE ...
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The Wall Street Journal recently published an article entitled, “Augmented Reality Finally Starts To Gain Traction” (Log In required). I would go a bit further and say that AR is ready to take off. The article is a great read on recent traction of AR on mobile devices, in the automotive segment, and even ...
Continue Reading →Posted by: Matthew Szymczyk
As mobile devices become more prevalent, so too is technology such as mobile payments. One such method for mobile payments is through Beacon from PayPal. Late last year, we partnered with PayPal at the LeWeb conference in Paris to show how Beacon would transform retail through a ‘hands-free’ shopping experience.
For the event, Zugara worked with PayPal to create a unique experience for attendees. We customized the WSS For Kiosks software to work on a local network with ...
Continue Reading →Posted by: Matthew Szymczyk
Zugara’s 2014 started off with a bang with the recent debut of our new in-store virtual dressing room technology called Virtual Style Sense (VSS). Partnering with Samsung and Nordstrom, Zugara showcased VSS Virtual Dressing Room technology at the recent National Retail Federation conference in New York. In short, VSS was a huge hit both in the Samsung booth and with attending retailers. You can read more about the event through Samsung’s peress release here.
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