SocialVibe & Zugara Bring Augmented Reality To Zynga’s Network

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Are you familiar with SocialVibe? Odds are, you’ve seen their work. They power user-initiated brand engagements on some of the web’s most visited networks. Networks like Zynga Games and Pandora.  If you’d like more information on SocialVibe, Fast Company ran a great piece on them the other week.

Recently, we partnered with SocialVibe and Deutsch to create the “Anthem Blue Cross Webcam Exam” for Zynga’s network. It’s a fun, interactive Augmented Reality “Check-Up” that reminds people ...

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3
NOV
0

AR, Augmented Reality, Augmented Reality Game

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Why We’re Developing Our Ecommerce AR Software For PC Users, Not Mobile

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In the past we’ve addressed some of the technical limitations that we see with the mobile augmented reality space in general. In this post, I want to get very specific and address why we don’t currently develop our ecommerce augmented reality software for the mobile market (as we get this question a fair amount). For those of you that are unfamiliar with our software, The Webcam Social Shopper, I’ve embedded an introductory video below.

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12
OCT
155

AR

Augmented Reality Is Poised To Improve Telemedicine: Orange Silicon Valley Introduces “Project DocPAL”

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The whole team here at Zugara is very excited to finally be able to tell you about an R&D project we partnered with Orange Silicon Valley on: “Project DocPAL”, an augmented reality telemedicine system that uses natural user interfaces, Interactive Voice Recording, and other innovative technologies to help improve the quality of doctor patient consultations (please see the video below).

One of the pieces of emerging technology that Project DocPAL utilizes is our proprietary ZugSTAR ...

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29
SEP
189

AR, Augmented Reality, Kinect, Natural User Interface, NUI, ZugSTAR

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Online Retailer’s Conversion Rates Up Nearly 5x Thanks To Augmented Reality

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As we noted last week, we’re going to work to share as much data as we can from retailers that license our ecommerce augmented reality software, the Webcam Social Shopper (WSS).

Today we’re only sharing one stat, but it’s pretty compelling one (we think):  Banana Flame has seen conversions on the “add to cart” button skyrocket from 1.16% to 5.38% since our Webcam Social Shopper was integrated. That means roughly five times as many ...

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6
SEP
246

AR, Zugara News

Launching Today: The 1st Online Retailer to Integrate Augmented Reality Throughout Entire Site

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An Online Fashion Boutique Integrates The Webcam Social Shopper in to Every Piece of Clothing’s Product Detail Page.

Beginning today visitors to online fashion boutique Banana Flame will see that the retailer has rolled out Zugara’s Augmented Reality E-Commerce software “The Webcam Social Shopper” (WSS) to every product detail page on the site. Two elements make this WSS launch different:

  1. Banana Flame has integrated WSS as an advanced product-viewing tool for ...
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21
JUL
191

AR

Why The Webcam Social Shopper Isn’t A “Virtual Fitting Room”

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As other companies finally enter the augmented reality ecommerce space to try and compete with us, we’ve noticed a trend: they all refer to their execution as a “virtual fitting room”, and promise brands that they will allow shoppers to “try on clothes” from the comforts of their own homes. And while I completely understand how that metaphor would be an easy connection for potential clients to make, I’d like to take a moment to explain why we’ve always actively ...

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7
JUL
165

AR

Webcam Penetration Rates & Adoption

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With the surge in online Augmented Reality, we often get asked, “How many people actually have webcams?” Given webcams are becoming a standard accessory to new laptops (and desktops) we’ve spent some time compiling numbers that we’d like to share:

  • 79% of laptops now have webcams. (source: PC world)
  • 72% of 18-20 year olds own a laptop. (source: Pew Internet & American Life Project)
  • 83% of college students own a laptop. (source: Student Monitor)
  • More than 50% of Gen Y owns ...
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5
JUL
95

AR

The Numbers Behind Plug-Ins & Augmented Reality – Spoiler: They’re Not Good

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As some of you may know, when it comes to consumer facing Augmented Reality experiences here at Zugara we’re opposed to executions that require people to download a plug-in. Our deep experience in the interactive space has taught us that downloads are a gigantic barrier for people, that’s why our products are built in Flash (which has a penetration rate of over 99%). Of course, the question is: how big of a barrier are ...

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31
MAY
1

AR

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About Zugara

Zugara is an Augmented Reality company based in Los Angeles, California. We create Augmented Reality and Computer Vision software that is focused on solving user interaction or industry specific problems.