This is an op-ed written by Matthew Szymczyk, CEO of Zugara, that was originally published in AdAge on February 28, 2011. The entire article can be found here. You can also read the full article below:
Augmented reality — that’s just one of the latest marketing catchphrases, right?
The traditional definition of augmented reality, or AR, refers to the overlay of digital information on a live video feed. If you’ve watched an NFL game on TV ...
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Hey folks, today is a gigantic day for us at Zugara, and we just wanted to share the news with you. We’re currently privileged to be presenting the latest advancement to our Augmented Reality E-Commerce Software, “The Webcam Social Shopper”, at the DEMO conference in Palm Springs. The latest advancement? The technology is now markerless. Truly markerless. We’ve developed a way to get rid of the paper marker and allow an apparel ...
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From Kinect Hacks is another hack showing how old school NES game Mike Tyson’s Punchout can work with Kinect. Now imagine what this will do for previous game titles. Hopefully somebody doesn’t get Kinect working with MAME or I’ll never be seen or heard from again…
Posted by: Zugara
If you’ve been in the tech industry for a while, then I’m sure you know the rich history of DEMO, “the launchpad for emerging technology”. Well, the whole Zugara team is proud to have been chosen to present, and launch, our newest e-commerce technology at this year’s Spring conference. It’s a huge opportunity for us, and we’d love to see you there: The JW Marriott, Palm Desert, CA (2/27 – 3/1).
If you can’t make ...
Continue Reading →Here’s some videos of some lighthearted moments where people are getting familiar with the new Natural User Interface (NUI) on Kinect…Nobody said adoption of a radical new gestural interface would be easy 🙂
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The blog post below initially ran on AdAge last Friday, January 28th and you can view the actual post here. It’s no secret how we feel about the current crop of Mobile AR apps being overhyped to the point they’ll damage credibility for the entire AR industry, but read below and let us know your own thoughts on whether or not you agree…at least we’re content knowing Forrester Research ...
Continue Reading →Here are the stories that got the most activity on the Augmented Reality Facebook Group this week:
Here are the stories that got the most activity on the Augmented Reality Facebook Group this week:
Posted by: Zugara
I recently created an op-ed for Adage called CES 2011: Welcome To The Year of Tablets and Digital Living Rooms which you can view here. This is a preview of what to expect at CES and how marketers might be able to leverage certain technologies unveiled at the annual electronics show. You can also read on below…
CES (Consumer Electronics Show) 2011 is almost upon us and like all gadget-obsessed technorati, half the excitement ...
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Since we were founded in 2001, Zugara has always focused on emerging media and technology in the Interactive Marketing and Advertising industries. Throughout those years, we continually developed initiatives and innovations in some of our core areas of expertise – social media, web, interactive video and mobile. However, in 2008, it became apparent that the digital ecosystem was continuing to fragment and that it was getting increasingly difficult ...
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