Gen Y And The Technology They Use For Their In-Store Shopping Experience

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A recent infographic from Merchant Warehouse has some interesting data regarding Millennials (Gen Y) and various technology they are using for online, mobile and in-store retail channels.  One particular stat for this Gen Y demographic stood out – 73% of the Millennial demographic purchase clothes in-store.  

In a previous blog post, we covered a recent Motorola Shopping Study that had a breakdown of technologies Gen Y rated as having an influence on ...

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Mobile Augmented Reality & Natural User Interfaces Data (eMarketer)

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A recent study from eMarketer highlighted some encouraging data for Mobile Augmented Reality and Natural User Interface technology use in retail.  The first bit of data comes from a Mobile Shopping Tools study:

“Few consumers use augmented reality tools when shopping via mobile, but those who do are finding them extremely useful. In fact, while just 9% of US internet users surveyed by Catapult Marketing in November 2013 used mobile augmented reality tools when shopping for ...

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Intelligent Dressing Rooms & Interactive Mirrors Influence Gen Y Shopping Experience (STUDY)

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Motorola recently released a very detailed and informative study covering technology and it’s impact on online and offline retail.  The 2014 Motorola Solutions Shopping Study covers topics including:

  • Retail technology that shoppers felt would influence their shopping experience (broken down by Generation)
  • Online, mobile and in-store technologies and relevant uses of these technologies in each channel
  • Retail associate views ...
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Zugara Featured In Mashable’s Augmented Reality Fitting Room Article

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Mashable recently featured Zugara in an article entitled, “When Will AR Replace The Fitting Room?” In the article, Mashable features Zugara’s Virtual Style Sense Technology (VSS) and reviews some of the current challenges of Augmented Reality-based Virtual Dressing Rooms (or Fitting Rooms).  While 3D based Virtual Dressing Rooms have a great future (and something Zugara has been working on for awhile), we’ve outlined in the past the problems with ...

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Samsung UK Fashion Zone & Virtual Style Sense

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Samsung UK recently released a video that shows Samsung’s Fashion Zone at RBTE with Zugara’s Virtual Style Sense Virtual Dressing Room technology in London.  A video of the Fashion Zone experience is embedded above.  The Fashion Zone was a great platform to show how different technologies ...

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Samsung UK, Ted Baker and Zugara Debut VSS Virtual Dressing Room Tech At RBTE In London

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At the Retail Business Technology Expo in London today, Samsung UK and Ted Baker showcased Zugara’s new in-store Virtual Dressing Room Technology called Virtual Style Sense (VSS).  VSS was integrated with Ted Baker apparel in a special Fashion area of Samsung UK’s booth at the RBTE ...

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Beacon vs. NFC Infographic

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In a recent blog post, we provided information on how mobile payments were being used via Beacon with Virtual Dressing Rooms.  Since that blog post, we received a few questions asking what is Beacon and how it compared to NFC. A recent blog post from Retail Customer Experience has a great infographic that helps explains the strengths and weakness of both NFC and Beacon.

The infographic was created by Continue Reading →

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Samsung, Nordstrom and Zugara Debut Virtual Style Sense Technology at NRF’s Big Show

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Zugara’s 2014 started off with a bang with the recent debut of our new in-store virtual dressing room technology called Virtual Style Sense (VSS).  Partnering with Samsung and Nordstrom, Zugara showcased VSS Virtual Dressing Room technology at the recent National Retail Federation conference in New York.  In short, VSS was a huge hit both in the Samsung booth and with attending retailers. You can read more about the event through Samsung’s peress release here. Continue Reading →

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