Do You Think Mobile Augmented Reality Will Be A $1.5 billion Industry by 2015?

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So, Juniper Research just issued a report that “predicts global revenues from (mobile) augmented reality applications and services will approach $1.5 billion by 2015.” And I wanted to see what you guys thought about that number… Does it sound accurate? Is it way off (in either direction)? What’s going to drive that revenue? I’d love to hear your thoughts.

For the record, my official answer is: WTF??? By 2015? How?

That is a gigantic number, ...

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Visualize The Smartphone App Hype

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Smartphone apps – particularly for Android and iPhone – are the darlings of agency and marketer’s interactive marketing initiatives.  I won’t go into a long list of why developing only for the Android and iPhone platforms is limiting the reach of your mobile initiative and will just let the graphic below speak for itself. By eyeballing the graphic, Android and iPhone subscribers equate to about 30 million U.S. mobile users. That’s leaving behind 262.8 million U.S. mobile ...

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Dorito's Crash The Superbowl Contest – Crowdsourcing Done Right…

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Crowdsourcing has become a trend in advertising and marketing circles and we’ve voiced our thoughts on it before.  So it was great to finally see a crowdsourcing competition that actually had a prize comparable to the effort involved.   This is Dorito’s “Crash The Superbowl Effort” with 5 finalists competing for $5 million dollars.  You can view and vote for entries on the www.crashthesuperbowl.com site though be prepared for the early 2000’s ‘flash ...

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What's New in Mobile Marketing – 1/6/2010

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What's New in Interactive Video – 1/5/2010

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