Crayola Debuts Multiple Augmented Reality Technologies At New Theme Park

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Last month, Crayola officially opened the Crayola Experience Theme Park in Orlando, Florida.  The Crayola Experience features many new and exciting digital technologies geared towards children and creativity.  The most exciting part though? Crayola debuted 3 different Augmented Reality-based experiences including a new 3D Virtual Dressing Room simulation.

Crayola Experience You Design

The first AR experience, You Design, features  Continue Reading →

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Zugara Augmented Reality Patent and Technology to be Featured at Smithsonian Innovation Festival

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sm-uspto

Zugara is happy to announce that we were 1 of 13 companies selected by the USPTO to participate in the upcoming Smithsonian Innovation Festival.  The festival will be held on September 26 & 27 and is a collaboration between the Smithsonian and the U.S. Patent and Trademark Office (USPTO).

The Innovation Festival highlights inventors and invention and provides visitors ...

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MLB.com Utilizes Virtual Mirrors To Promote All-Star Game Apparel

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With the Major League Baseball (MLB) All-Star break in full-swing, MLB.com and Aramark leveraged multiple Virtual Mirror stations to promote All-Star Game apparel.  Each Virtual Mirror station features Zugara’s WSS for Kiosks Virtual Dressing Room software with Kinect 2 cameras.

Aramark and MLB Virtual Dressing Room

Visitors to the MLB.com store at the All-Star Fan Fest in ...

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Museu do Futebol and Zugara Launch Virtual Soccer Jersey Try On

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In Brazil, Museu do Futebol (Museum of Football) has deployed 2 Kinect-based installations for museum visitors to try on virtual football (soccer) jerseys.  The virtual dressing room experience is part of an interactive Libertadores exhibition and allows visitors to virtually join iconic Brazilian football teams.  The installations are cornerstones of the exhibition will be available with our WSS for Kiosks software throughout the year.

Zugara Virtual Dressing ...</p><a class= Continue Reading →

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Hungry Jack’s Mobile Augmented Reality Game

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Hungry Jack's Protect Your Whopper Mobile Augmented Reality Game Promo Image

Hungry Jack’s in Australia recently released a fun and innovative mobile augmented reality game for its fast food customers.  Working with UserXMetrics and BBDO, Zugara helped to create this location-based augmented reality game experience.  More on the game from UserX below:

Users are challenged to protect their Whopper ...

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Augmented Reality Retail – 2014 Year in Review

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2014 was a banner year for Augmented Reality Retail.  2nd generation technologies were finally available leading to more exciting AR experiences across multiple retail channels. At Zugara, we had an exciting year working with Kinect 2, Beacons and Mobile AR apps utilizing geolocation and geofencing.

2014 included a mix of current AR technology deployments as well as exciting 2nd generation devices that will drive ...

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The Phillies Virtual Mirror Dresses Fans In Historical Jerseys

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Phillies Virtual Mirror Compilation Zugara’s WSS For Kiosks virtual dressing room software was recently optimized with Kinect for Windows v2.  Our first installation with Kinect v2 debuted with the Phillies Major League Baseball Team at Citizen’s Bank Stadium in Philadelphia.  Working with ...

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