Our Augmented Reality Soccer Banner Is Up For A Webby!

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Long time readers of this blog may remember the Augmented Reality Soccer Banner we (Zugara) created for last year’s World Cup. Working as a team with BBDO and Zoic Studios we concepted and created a game for AT&T that used our proprietary motion capture technology (ZugMO) to allow people with a webcam to “head in” corner kicks (video below).

Well that banner ad is up for a Webby ...

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The New Zugara – Augmented Reality Software Developer

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Since we were founded in 2001, Zugara has always focused on emerging media and technology in the Interactive Marketing and Advertising industries.  Throughout those years, we continually developed initiatives and innovations in some of our core areas of expertise – social media, web, interactive video and mobile.  However, in 2008, it became apparent that the digital ecosystem was continuing to fragment and that it was getting increasingly difficult ...

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