Dorito's Crash The Superbowl Contest – Crowdsourcing Done Right…

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Crowdsourcing has become a trend in advertising and marketing circles and we’ve voiced our thoughts on it before.  So it was great to finally see a crowdsourcing competition that actually had a prize comparable to the effort involved.   This is Dorito’s “Crash The Superbowl Effort” with 5 finalists competing for $5 million dollars.  You can view and vote for entries on the www.crashthesuperbowl.com site though be prepared for the early 2000’s ‘flash intro’ and obnoxious American Idol type vibe.  Unfortunately, the embed code for my favorite – Snack Attack Samurai – doesn’t work so I’ve embedded a mashup (created by Adland) of the 5 entries vying for the prize below.






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