Online Retailer’s Conversion Rates Up Nearly 5x Thanks To Augmented Reality

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As we noted last week, we’re going to work to share as much data as we can from retailers that license our ecommerce augmented reality software, the Webcam Social Shopper (WSS).

Today we’re only sharing one stat, but it’s pretty compelling one (we think):  Banana Flame has seen conversions on the “add to cart” button skyrocket from 1.16% to 5.38% since our Webcam Social Shopper was integrated. That means roughly five times as many people are now adding items to their cart thanks to WSS.

What do you think? Are stats like the one above proving that there’s real ROI in augmented reality?

I’d love to hear your thoughts below, or you can find me on twitter here.