Intelligent Dressing Rooms & Interactive Mirrors Influence Gen Y Shopping Experience (STUDY)

Motorola_Shopping_Study_Main

Motorola recently released a very detailed and informative study covering technology and it’s impact on online and offline retail.  The 2014 Motorola Solutions Shopping Study covers topics including:

  • Retail technology that shoppers felt would influence their shopping experience (broken down by Generation)
  • Online, mobile and in-store technologies and relevant uses of these technologies in each channel
  • Retail associate views on different technology they are looking forward to implementing and what they feel ...
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Zugara Featured In Mashable’s Augmented Reality Fitting Room Article

Mashable recently featured Zugara in an article entitled, “When Will AR Replace The Fitting Room?” In the article, Mashable features Zugara’s Virtual Style Sense Technology (VSS) and reviews some of the current challenges of Augmented Reality-based Virtual Dressing Rooms (or Fitting Rooms).  While 3D based Virtual Dressing Rooms have a great future (and something Zugara has been working on for awhile), we’ve outlined in the past the problems with using Continue Reading →

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Samsung UK Fashion Zone & Virtual Style Sense

Samsung UK recently released a video that shows Samsung’s Fashion Zone at RBTE with Zugara’s Virtual Style Sense Virtual Dressing Room technology in London.  A video of the Fashion Zone experience is embedded above.  The Fashion Zone was a great platform to show how different technologies can integrate into ...

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Samsung UK, Ted Baker and Zugara Debut VSS Virtual Dressing Room Tech At RBTE In London

RBTE Photographer 3

At the Retail Business Technology Expo in London today, Samsung UK and Ted Baker showcased Zugara’s new in-store Virtual Dressing Room Technology called Virtual Style Sense (VSS).  VSS was integrated with Ted Baker apparel in a special Fashion area of Samsung UK’s booth at the RBTE conference.  Our VSS software is currently optimized for use with current Samsung products ...

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Augmented Reality Finally Gaining Traction – WSJ

Rocket Ship Launching

The Wall Street Journal recently published an article entitled, “Augmented Reality Finally Starts To Gain Traction” (Log In required). I would go a bit further and say that AR is ready to take off. The article is a great read on recent traction of AR on mobile devices, in the automotive segment, and even in the virtual dressing room space.  AR itself has had an interesting journey ...

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Beacon vs. NFC Infographic

In a recent blog post, we provided information on how mobile payments were being used via Beacon with Virtual Dressing Rooms.  Since that blog post, we received a few questions asking what is Beacon and how it compared to NFC. A recent blog post from Retail Customer Experience has a great infographic that helps explains the strengths and weakness of both NFC and Beacon.

The infographic was created by Retail Customer ...

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Samsung, Nordstrom and Zugara Debut Virtual Style Sense Technology at NRF’s Big Show

Zugara’s 2014 started off with a bang with the recent debut of our new in-store virtual dressing room technology called Virtual Style Sense (VSS).  Partnering with Samsung and Nordstrom, Zugara showcased VSS Virtual Dressing Room technology at the recent National Retail Federation conference in New York.  In short, VSS was a huge hit both in the Samsung booth and with attending retailers. You can read more about the event through Samsung’s peress release here. Continue Reading →

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