In our continuing effort to share as much data with you (about augmented reality) as we can, we wanted to get a quick post up about this: One of our clients, Denmark based online retailer LazyLazy, was recently interviewed by Internet Retailer. In the interview CEO Søren Filbert had this to say about our augmented reality merchandising software, the Webcam Social Shopper (WSS):
“17% of our visitors are using this and they are converting two to three times more.”
Now, that’s a great stat, but when you couple it with data we’ve previously noted in this blog…
- Online retailer Banana Flame saw a 50% improvement in conversions on the “add to cart” button after integrating WSS (more Banana Flame data here).
- WSS is proven to help young women make more informed purchase decisions – “Seeing it on helped me decide” (Link)
… it becomes a trend. It shows that augmented reality can provide real value for people, which subsequently provides real value (i.e. ROI) for businesses.