Pepsi recently launched a Pepsimoji Augmented Reality & Facial Recognition Experience. The Love: From Cave to Keyboard Exhibit, Imagined by Pepsi, explores the evolution of communication through the emotional lens of love – from primitive etchings on earthen walls to illustrative hieroglyphics; icons drawn by ...
Continue Reading →Posted by: Matthew Szymczyk
In a recent Economist article on the differences between Augmented Reality and Virtual Reality, they simplified AR and VR down to a film reference: “If virtual reality is “The Matrix”, then Augmented Reality is “Terminator.” Though this generalization helps with the broader concepts of AR vs. VR, it doesn’t quite help explain all the ...
Continue Reading →Posted by: Matthew Szymczyk
Deloitte recently released it’s 2016 Tech Trends Report which had a section devoted to Augmented Reality, Virtual Reality and the evolution of user interface design and interaction. The report “identifies eight trends that are likely to disrupt businesses in the next 18-24 months – from blockchain to augmented reality, the Internet of Things, socially responsible applications of technology and ...
Continue Reading →Posted by: Matthew Szymczyk
Lessons Virtual Reality Startups Can Learn from the Augmented Reality Hype Cycle
Back in 2008, AR could do no wrong. There was unbelievable hype around the technology and a growing amount of interest from just about every brand, company, and investor. Fast-forward three years and by 2011, if you were an AR company, you might as well have worn a ...
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3D model support and virtual background subtraction are some of the new and exciting features for Zugara’s WSS for Kiosks Virtual Dressing Room Platform. During 2015, we added ...
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AWE has been the largest Augmented Reality and Virtual Reality conference since 2009. AWE recently partnered with Ginwa to bring AWE to Asia and the first AWE Asia event was held in Xi’an, China on October 17-18, 2015. Zugara was among one of the select few U.S. based Augmented Reality companies invited to ...
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Zugara’s Augmented Reality Patent for Virtual Dressing Room technology was recently selected by the U.S. Patent Office for the Smithsonian Innovation Festival. Zugara’s patent was 1 of 13 patents selected ...
Continue Reading →Forbes recently posted a great infographic showing future trends in retail including virtual dressing rooms. This corresponds to other data we have been seeing lately showing that Virtual Dressing Rooms were rated as highest Augmented Reality use case for retail conversions. CMO’s have also selected Augmented Reality as a future ...
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Well today was a big announcement and huge step forward for Augmented Reality. Microsoft announced the HoloLens as seen in the on stage demo above. You can read more about the announcement and view the live demo here. The actual HoloLens live demo pictured above starts at around the 1:37:00 mark.
Microsoft’s HoloLens ...
Continue Reading →Posted by: Matthew Szymczyk
Event Marketer magazine recently announced the winners of the 2014 Event Technology Awards, the world’s largest and only recognition program honoring the power of integrating technology into events and trade shows. The Verizon Edge Motion Capture Game was the Silver winner in the Best Use of ...
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