Augmented Reality 2.0 Will Transform Retail

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This article was originally published on LinkedIn Pulse on September 3, 2014.

Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker downfall through the Hype Cycle than Augmented Reality (AR). From 2008-2011, AR was all the rage in just about every brand category imaginable. But as most agencies, marketers and even AR companies ...

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Augmented Reality Startups and Venture Capital

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This is a recent VentureBeat OpEd from Zugara titled “Augmented Reality: Where’s the Venture Capital”

A Wall Street Journal article recently proclaimed that, “Augmented Reality Is Finally Gaining Traction.”  Though AR and similar technologies such as Gestural Control are gaining traction with brands and customers, why has AR been unable to attract major investment capital to date?

Gartner’s Hype Cycle is one method to track emerging technologies and where ...

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Mcommerce Only 2.4% of Total U.S. Retail Sales by 2018: How Will Mobile Influence The In-Store Retail Experience?

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eMarketer retail sales projection 2018

eMarketer recently released it’s first ever forecast for total U.S. retail and retail store sales and the results are surprising – if you’re a ‘mobile first’ advocate.  Though U.S. total retails sales are projected to grow to $5.5 trillion by 2018, mobile commerce, or mcommerce, is only set to grow to 2.4% of total retail sales in ...

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Samsung UK, Ted Baker and Zugara Debut VSS Virtual Dressing Room Tech At RBTE In London

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RBTE Photographer 3

At the Retail Business Technology Expo in London today, Samsung UK and Ted Baker showcased Zugara’s new in-store Virtual Dressing Room Technology called Virtual Style Sense (VSS).  VSS was integrated with Ted Baker apparel in a special Fashion area of Samsung UK’s booth at the RBTE ...

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Augmented Reality Finally Gaining Traction – WSJ

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Rocket Ship Launching

The Wall Street Journal recently published an article entitled, “Augmented Reality Finally Starts To Gain Traction” (Log In required). I would go a bit further and say that AR is ready to take off. The article is a great read on recent traction of AR on mobile devices, in the automotive segment, and even ...

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Webcam Social Shopper For Kiosks – Now Available

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Over the past few years, we’ve had an increasing amount of inquiries for a Kiosk version of our award-winning Webcam Social Shopper (WSS) software.  Many brands and retailers have requested a version of our software optimized for use at events, OOH displays, conferences and more.

We’re pleased to announce that our WSS For Kiosks platform is now available for licensing.  The WSS For Kiosks software uses Microsoft Kinect and our patented WSS ...

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