Crayola Debuts Multiple Augmented Reality Technologies At New Theme Park

Posted by:

Last month, Crayola officially opened the Crayola Experience Theme Park in Orlando, Florida.  The Crayola Experience features many new and exciting digital technologies geared towards children and creativity.  The most exciting part though? Crayola debuted 3 different Augmented Reality-based experiences including a new 3D Virtual Dressing Room simulation.

Crayola Experience You Design

The first AR experience, You Design, features  Continue Reading →

0

Branded Augmented Reality Campaigns Provide High Engagement Metrics

Posted by:

The end of last year we partnered with SocialVibe and Deutsch to launch the “Anthem Blue Cross Webcam Exam” for Zynga’s network.   It was a branded engagement that used augmented reality to allow people to interact with three Doctor’s tools — if you’re interested you can read more about it here.   Today, I just wanted to share some of the data being released:

The average time spent with the Anthem Blue Cross ad is 76.1 seconds, ...

Continue Reading →
0