We wanted to take a look at how brands and retailers are utilizing Pokémon Go to drive in-store Augmented Reality and geolocation engagement with their customers. For starters, if you’re not aware of Pokémon Go or why ...
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Hungry Jack’s in Australia recently released a fun and innovative mobile augmented reality game for its fast food customers. Working with UserXMetrics and BBDO, Zugara helped to create this location-based augmented reality game experience. More on the game from UserX below:
Users are challenged to protect their Whopper ...
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