Mobile-Smart for Retail…Not Mobile-First

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This article first appeared on LinkedIn July 15th, 2014.  You can read the original article here.

A recent Techcrunch article entitled, Software Entrepreneurs Must Go Mobile-First or Die, argued that due to growing mobile usage, it’s imperative that startups focus on addressing the mobile segment first. Despite the sensationalistic headline, mobile usage is growing but at different levels across various use cases (i.e. social networking vs. shopping). In fact, for the retail ...

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PC Still Highest Conversion Rate For Ecommerce

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MarketingCharts recently released figures for Q1 2014 ecommerce conversion rates by device.  Not surprising is that PC still leads the way for conversions at 3.15%.  What is surprising is how low smartphone-based conversion rates continue to be.  In a previous eMarketer study, mcommerce was only projected to grow to 2.4% of all U.S. retail sales by 2018.  Though smartphones are becoming an increasing part of the omnichannel experience, the mcommerce experience for ...

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