One of the key selling points of our virtual dressing room platform, The Webcam Social Shopper (WSS), is that it’s flexible. It was developed so that retailers could customize it easily and quickly. And while most clients choose to integrate it right into their product detail pages, there are far more integration possibilities than that. For example, we recently wrote about a client in Denmark, LazyLazy, who integrated WSS right into the main category pages on their site so as to give power users easier access to WSS.
Well, today we have a completely unique integration to tell you about: LoWed’s Facebook Page. LoWed is an Italian bridal boutique with no web site outside of Facebook. So, they integrated WSS into their Facebook presence (note: there is a “like-gate” to use WSS). Now their Facebook fans can browse dresses online and gain a better sense of what they like and don’t like prior to visiting the actual boutique.
Oh, and with this launch in Italy we hit another milestone, WSS is now available in 10 languages.