Since we launched the Webcam Social Shopper (WSS) on Banana Flame we’ve encountered the same question a few times: “Are people really using it?” I figured you might be interested in the answer to that question too, so I wanted to share with you the deck embedded below. It details shopper data around WSS usage, engagement, and ROI.
As you’ll see, yes, people are using augmented reality and they are deeply engaged with it when they are.
Finally, please keep an eye on this blog over the next few weeks as retailers in the UK, Denmark, Russia, Italy and the US are scheduled to launch WSS on their sites soon, and we’ll be announcing them each here when they do.
Oh, and for the record, it looks like SlideShare decided to take some creative liberties with our formatting when they converted the .ppt. I’m sorry about that…