AWE has been the largest Augmented Reality and Virtual Reality conference since 2009. AWE recently partnered with Ginwa to bring AWE to Asia and the first AWE Asia event was held in Xi’an, China on October 17-18, 2015. Zugara was among one of the select few U.S. based Augmented Reality companies invited to present at the inaugural event.
For our presentation, CEO of Zugara, Matt Szymczyk, discussed Expanding Use Cases for Augmented Reality in Retail. The presentation highlights recent Zugara Virtual Dressing Room technology examples and helps shows a shift in retailer and brand tactics to utilize Virtual Dressing Room technology to promote virtual apparel and drive people in-store for conversion. You can view the presentation in it’s entirety here or embedded below. You can also read more about the Augmented Reality Opportunity in China and the AWE Asia event at the AWE Blog here.