Though hundreds or thousands of Augmented Reality products hit the market last year and a handful have been widely seen - many people still doubt the utility of this technology.  Zugara's approach seems to be one of the most clearly useful.–Marshall Kirkpatrick, ReadWriteWeb

We mentioned Zugara's neat augmented reality clothes shopping experiment before -- noting how could it could make online shopping by letting you try out virtual clothes.  Well, it's an experiment no more: Online fashion store Tobi has launched it for real.–Kit Eaton, Fast Company

She was able to "try on" the dress, using her computer screen as a sort of electronic mirror.  By gesturing, she operated the virtual controls, adjusting the garment's position, color and size, and then photographed herself to show friends.  In the end, she bought the dress: "Seeing it on helped me decide."–Fleur Britten, New York Times

Well, if anybody anywhere deserved a patent in this arena, it would be Zugara.  For years now, Zugara has been focused on dressing rooms like a laser beam in a dressing room.–Bruce Sterling, Wired

While the primary intention may be practical (a la the effect of horizontal stripes on my torso), I am more interested in the entertaining options. For example, what do I look like in a Barbie lame princess gown? Or a silk kimono? Or a floor length Oscar de la Renta? I may never get to attend the Oscar’s in real life, but I may be able to simulate what I would wear if I did.–Rebecca Grant, VentureBeat

Zugara did a great job implementing the Virtual Mirror for the Torero Store at the University of San Diego. Our state-of-the-art store is focused on the customer experience, so this interactive kiosk is a perfect addition.–Marji Drost, University of San Diego

We found the use of Zugara's images editor, including the saving of images herewith, extremely quick and simple. The icons such as the magic wand as well as the garment cropping facility are a breeze to work with. Scaling the garments to size using the relevant (male or female) templates are incredibly precise, effective and simple to use.–Kim Resnik, Virtuelle