Posted by: Matthew Szymczyk
Virtual Dressing Rooms were rated highest Augmented Reality use case for potential retail conversions in a recent Accenture survey. The survey entitled, Life of the Digital Edge: How Augmented Reality Can Enhance Customer Experience and Drive Growth, can be viewed here (PDF).
Along with the interesting Augmented Reality use case survey results (pictured ...
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MarketingCharts just released interesting results from an Economist survey of top marketers. PDF of the study is here. One of the areas of the study asked marketers to select future trends that would affect marketing by 2020. Augmented Reality and Virtual Reality were selected by 26% of CMO’s ...
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Hungry Jack’s in Australia recently released a fun and innovative mobile augmented reality game for its fast food customers. Working with UserXMetrics and BBDO, Zugara helped to create this location-based augmented reality game experience. More on the game from UserX below:
Users are challenged to protect their Whopper ...
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