Novelis recently engaged Zugara to develop an Augmented Reality mobile app that could help act as an interactive sales tool for Novelis’ product team. The AR experience needed to help communicate the product features and attributes for Novelis’ new aluminum battery enclosure for electric vehicles. AR was utilized within the mobile app to enhance product demonstrations ...
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Ever since the release of the ARCore platform by Google, there have been some amazing ARCore apps by ARCore developers. Similar to how we outlined the top ARKit apps and developers in a separate blog post, in this post, we wanted to highlight some of ...
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IDC recently updated their Worldwide Semiannual Augmented Reality and Virtual Reality Spending Guide to show an increase in forecast revenues of $13.9 Billion in 2017. AR and VR spending is also expected to accelerate over the next few years to a projected $143.3 Billion market by 2020. Wow…
In regards to specific industries that will ...
Continue Reading →As this year draws to a close, we wanted share our thoughts on the Top 5 Augmented Reality Developments for 2016. While Virtual Reality has drawn most of the spotlight, there have been some amazing developments in the AR space that are bringing it closer to consumer and enterprise adoption. Though there have been quite a few AR product launches, brand experiences and new startups funded this year, we wanted to isolate our Top 5 list to what we ...
Continue Reading →Over the last 8 years, we’ve been witnessing a growing and evolving Augmented Reality ecosystem. Image recognition has become more stable, facial recognition more popular through Snapchat and Facebook (MSQRD), and of course Pokemon Go’s arrival on the scene has introduced the majority of consumers to location-based Augmented Reality. However, as Augmented Reality has evolved and become more diverse, it’s also become more complicated to define Augmented Reality technology.
While Virtual Reality is a more straight forward ecosystem and ...
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In a previous blog post, we looked at the different areas that contributed to the success of Pokémon Go including the Pokémon brand, geolocation and Augmented Reality. Now a recent survey by Vasona Networks shows that ...
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We wanted to take a look at how brands and retailers are utilizing Pokémon Go to drive in-store Augmented Reality and geolocation engagement with their customers. For starters, if you’re not aware of Pokémon Go or why ...
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We’ve updated our website with a section featuring new Zugara computer vision and Augmented Reality engines. Our Technology page lists the latest engines we have available for Gesture Recognition, Facial Recognition and Mobile Augmented Reality and Geolocation functionality.
IVO GESTURE RECOGNITION ENGINE – ...
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It’s official – Pokemon Go is a massive hit and driving Augmented Reality and Geolocation adoption. In less than a week, Pokemon Go has:
Statista recently posted a chart outlining Augmented Reality and Virtual Reality Software Market Projections. The chart is based on data from Goldman Sachs and is one of the first Augmented Reality and Virtual Reality market projections to solely focus on AR/VR software. You can view the chart below.
Over ...
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