Yesterday I participated in an eMarketer webinar on “The Future of US Retail Ecommerce” and I wanted to draw your attention to one of their predictions: Ecommerce will outperform in-store sales over the next few years.  And according to eMarketer, one of the factors driving that growth is Augmented Reality, which they label as a “sophisticated merchandising technique”.  Of course as some of you may know, here at Zugara we’re just “a touch bullish” on Augmented Reality’s ...

eMarketer recently had an interview with Catherine Moellering who runs the Tobe Report, a fashion industry publication that forecasts trends.  There were a few important insights on Teen Girls and their shopping habits that are listed below:

• Teen girls are motivated by what their peers are doing and what they’re wearing
• You have to find a way to engage this consumer (teen girls) and keep her involved beyond sales promotions and coupons
• It’s ...