Mobile Augmented Reality & Natural User Interfaces Data (eMarketer)

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A recent study from eMarketer highlighted some encouraging data for Mobile Augmented Reality and Natural User Interface technology use in retail.  The first bit of data comes from a Mobile Shopping Tools study:

“Few consumers use augmented reality tools when shopping via mobile, but those who do are finding them extremely useful. In fact, while just 9% of US internet users surveyed by Catapult Marketing in November 2013 used mobile augmented reality tools when shopping ...

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Augmented Reality, Augmented Reality Data, Augmented Reality Research, Augmented Reality Retail, Natural User Interface, NUI, Retail

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The (Un)Intended Consequences Of The Innovation Act and Patent Reform On Startups

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The following is a VentureBeat OpEd from Zugara entitled “The Innovation Act wins startups a battle but loses them the war” that was posted on April 28th, 2014.  

Over the last few months, there has been increasing media attention on the Innovation Act and patent reform.  Numerous misleading statistics have been used to portray the Patent Troll issue as a crisis that is costing the economy billions and preventing startups from innovating.  There ...

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Augmented Reality Patent, Zugara OpEd

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Intelligent Dressing Rooms & Interactive Mirrors Influence Gen Y Shopping Experience (STUDY)

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Motorola_Shopping_Study_Main

Motorola recently released a very detailed and informative study covering technology and it’s impact on online and offline retail.  The 2014 Motorola Solutions Shopping Study covers topics including:

  • Retail technology that shoppers felt would influence their shopping experience (broken down by Generation)
  • Online, mobile and in-store technologies and relevant uses of these technologies in each channel
  • Retail associate views ...
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Analytics, Augmented Reality, Augmented Reality Data, Augmented Reality Research, Augmented Reality Retail, Retail, Virtual Dressing Room, Virtual Style Sense, Zugara News, Zugara Thinking

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Zugara Featured In Mashable’s Augmented Reality Fitting Room Article

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Mashable recently featured Zugara in an article entitled, “When Will AR Replace The Fitting Room?” In the article, Mashable features Zugara’s Virtual Style Sense Technology (VSS) and reviews some of the current challenges of Augmented Reality-based Virtual Dressing Rooms (or Fitting Rooms).  While 3D based Virtual Dressing Rooms have a great future (and something Zugara has been working on for awhile), we’ve outlined in the past the problems with ...

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AR, Augmented Reality, Augmented Reality Retail, Kinect, Natural User Interface, NUI, Retail, Virtual Dressing Room, Virtual Style Sense, Zugara News

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