Recently, we partnered with Georgetown University to conduct usability testing on our Augmented Reality Ecommerce Software, The Webcam Social Shopper (WSS). I know data pertaining to Augmented Reality is hard to come by, and many of you are interested in it, so I wanted to share some of the results:

USER PROFILE:

• Females that shop online, age 17 – 24.

KEY FINDING:

• Nearly 2/3rds of participants said that WSS would help them in making a purchase decision.

SOME ADDITIONAL FINDINGS:

• Users were asked the question: “if an online store had this product, how interested would you be in using it?” Over 83% of users answered between “Interested” and “Very Interested”.
• Users were asked the question: “How interested do you think your friends would be in using it?” 88% of users answered between “Interested” and “Very Interested”.
• When the users first viewed WSS “the typical initial reaction was a surprised exclamation.”
• It took first time users about two minutes to understand, and become comfortable with the motion capture interface.

UI LEARNINGS:

• We also were able to learn where our product needed improvement.  Much of our learnings have already been integrated into our brand new online demo: www.webcamsocialshopper.com – we’d love to know your thoughts on it!

If you’d like more details on the usability testing, or if you have any questions, please don’t hesitate to contact us.