Posted by: Zugara
Hey folks, today is a gigantic day for us at Zugara, and we just wanted to share the news with you. We’re currently privileged to be presenting the latest advancement to our Augmented Reality E-Commerce Software, “The Webcam Social Shopper”, at the DEMO conference in Palm Springs. The latest advancement? The technology is now markerless. Truly markerless. We’ve developed a way to get rid of the paper marker and allow an apparel ...
Continue Reading →Here are the stories that got the most activity on the Augmented Reality Facebook Group this week:
Though we usually blog about Augmented Reality, once in awhile an ad comes along that justifies (or keeps alive) the 60 second spot…at least on YouTube. 3 Million Views (and counting) in 1 day…
So, Juniper Research just issued a report that “predicts global revenues from (mobile) augmented reality applications and services will approach $1.5 billion by 2015.” And I wanted to see what you guys thought about that number… Does it sound accurate? Is it way off (in either direction)? What’s going to drive that revenue? I’d love to hear your thoughts.
For the record, my official answer is: WTF??? By 2015? How?
That is a gigantic number, ...
Continue Reading →Posted by: Zugara
Smartphone apps – particularly for Android and iPhone – are the darlings of agency and marketer’s interactive marketing initiatives. I won’t go into a long list of why developing only for the Android and iPhone platforms is limiting the reach of your mobile initiative and will just let the graphic below speak for itself. By eyeballing the graphic, Android and iPhone subscribers equate to about 30 million U.S. mobile users. That’s leaving behind 262.8 million U.S. mobile ...
Continue Reading →Crowdsourcing has become a trend in advertising and marketing circles and we’ve voiced our thoughts on it before. So it was great to finally see a crowdsourcing competition that actually had a prize comparable to the effort involved. This is Dorito’s “Crash The Superbowl Effort” with 5 finalists competing for $5 million dollars. You can view and vote for entries on the www.crashthesuperbowl.com site though be prepared for the early 2000’s ‘flash ...
Continue Reading →Posted by: Zugara
I’ve seen alot of Panorama’s before but this is just crazy. If you have a few minutes check out how far you can zoom in on certain areas in Prague and the detail of the zoomed image. Pretty impressive except if you’re someone who values privacy. I guess Erick Schonfeld is right – We All Live In Public Now So Better Get Used To It…
Posted by: Zugara
Posted by: Zugara
