When it comes to Cancer, the importance of regular self examinations cannot be overstated. But, what’s the right way to administer those exams? The fact is, most people don’t know how to properly examine themselves, and many are too embarrassed to ask…

So we teamed up with Saatchi & Saatchi Mexico to create a Breast Cancer Awareness application for Olay that utilizes an animated silhouette (and a motion capture interface) to educate women on the proper technique to use when giving themselves a breast exam. All women need is the right Olay t-shirt and a webcam, and they are good to go.

This is yet another example of how augmented reality can be used to facilitate a particular experience, one that in this case educates in an interactive manner.