Smartphone apps – particularly for Android and iPhone – are the darlings of agency and marketer’s interactive marketing initiatives.  I won’t go into a long list of why developing only for the Android and iPhone platforms is limiting the reach of your mobile initiative and will just let the graphic below speak for itself. By eyeballing the graphic, Android and iPhone subscribers equate to about 30 million U.S. mobile users. That’s leaving behind 262.8 million U.S. mobile ...

Crowdsourcing has become a trend in advertising and marketing circles and we’ve voiced our thoughts on it before.  So it was great to finally see a crowdsourcing competition that actually had a prize comparable to the effort involved.   This is Dorito’s “Crash The Superbowl Effort” with 5 finalists competing for $5 million dollars.  You can view and vote for entries on the www.crashthesuperbowl.com site though be prepared for the early 2000’s ‘flash ...

I’ve seen alot of Panorama’s before but this is just crazy.  If you have a few minutes check out how far you can zoom in on certain areas in Prague and the detail of the zoomed image.  Pretty impressive except if you’re someone who values privacy.  I guess Erick Schonfeld is right – We All Live In Public Now So Better Get Used To It…

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