Augmented Reality has become a term now that’s an umbrella of sorts, covering everything from gestural interaction to projection mapping. AR has now gone beyond it’s literal definition of “animations in a live video feed”. When the animations occur outside of a video feed (or mobile device), is it not still augmenting one’s view of reality? Most projection mapping occurs under optimal circumstances (i.e. very dark areas so the projection can be seen) and is, at it’s ...
Earlier this week, our CEO Matt Szymczyk spoke on a panel at the Augmented Reality Event in Santa Clara. The topic was “AR for E-Commerce”, and embedded below is his presentation. In it, he discusses our history of innovation; webcam usage stats; the fact that our product The Webcam Social Shopper is completely ready for market; and, findings from our Usability Testing.
On the surface, Augmented Reality and Tablets seem like a match made in heaven. The press has fallen in love with the idea and given the concept an inordinate amount of coverage. But the fact is 95% of Americans don’t own a tablet (admittedly, some might argue that I should add a “yet” at the end of that sentence). So when it comes to AR should brands and marketers dedicate budget towards the device today?
Every since the Microsoft Kinect came out, we’ve seen some talented individuals create some pretty amazing hacks demonstrating what the system is really capable of. Recently though, we’ve started to see “Commercial Hacks”, that is businesses hacking the system to create in store experiences for their consumers. I just wanted to point out real quick, (before you rush out and create your own hack) that these executions do not have Microsoft’s blessing. From an article in the ...
Just wanted to share some more good news. A few weeks ago, we let you know that a banner ad we concepted and created for AT&T (with BBDO and Zoic Studios) was up for a Webby Award. Well, we just wanted to share the news that today the winners were announced, and we won!
If you get a moment, it’s definitely worth checking out all the winners, as there’s some great work being showcased.
