On the surface, Augmented Reality and Tablets seem like a match made in heaven. The press has fallen in love with the idea and given the concept an inordinate amount of coverage. But the fact is 95% of Americans don’t own a tablet (admittedly, some might argue that I should add a “yet” at the end of that sentence). So when it comes to AR should brands and marketers dedicate budget towards the device today?
According ...
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