Novelis recently engaged Zugara to develop an Augmented Reality mobile app that could help act as an interactive sales tool for Novelis’ product team. The AR experience needed to help communicate the product features and attributes for Novelis’ new aluminum battery enclosure for electric vehicles. AR was utilized within the mobile app to enhance product demonstrations on multiple fronts:

• An augmented reality product demonstration showed the battery enclosure in both an enclosed and expanded view. Different sub part features could be selected and viewed in a real world environment (pictured above).
• The AR presentation of the product could be scaled for a full-size product demonstration in a factory or reduced for display on a conference room table during a board room presentation.
• Different product features (including chemical compositions) were selectable and viewable in AR mode. In addition, we developed 3D viewable data that could assist engineers with viewing data in AR while also viewing specific product sub part information.
• A product assembly presentation was also developed in Augmented Reality view to show how the battery enclosure was assembled in a step by step process.

“Novelis consistently seeks new, innovative ways to engage with our customers when it comes to marketing our products,” said Nick Dzierzak, Electric Vehicle Business Development Manager, Novelis Global Automotive Team. “Augmented Reality helps improve the interaction and engagement with our customers by offering our sales & technical teams a new way to present our products and material data and can be used anywhere and anytime in true to life detail and form. The Zugara Team was great to work with and helped explain how both Augmented Reality and Mixed Reality could be utilized both with our mobile application and within our organization.”

You can view a demonstration of the Novelis Augmented Reality Sales Tool in the embedded video below or on YouTube here. You can also view an Image Gallery at the end of this blog post.

The mobile AR experience was developed for smartphone and tablet devices with corresponding ARKit (Apple) and ARCore (Android) functionality.

You can view other AR apps Zugara has developed for our clients in our Augmented Reality Projects section. We’re also happy to help you build you next Augmented Reality experience so please feel free to Contact Us if you have any questions on Augmented Reality, Mixed Reality or Zugara.