Last week we wrote about two unique retailer integrations of our virtual dressing room software, The Webcam Social Shopper (WSS). Well, this week brings another “first” with the launch of Lookz.ru, a Russian fashion start-up.

So, what’s unique about Lookz.ru’s WSS integration? As shoppers browse the site, they can save items (via a link right below the “add to cart” button) that they’re interested in off to the side, in one convenient place — similar to a “wish list”.  Then when the shopper’s done browsing, and ready to decide what they should/shouldn’t buy, they can use WSS to make more informed decisions on which of those items are truly right for them.

Below is a screenshot of Lookz.ru’s site. On the off chance that you don’t read Russian, we’ve added green arrows to show you the two entry points to WSS from this page.