Kinect Game Platform For Experiential Marketing

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Zugara now has our popular Avoid and Capture game platform available with Kinect for experiential marketing.  The Avoid and Capture game platform combines the best features of motion capture, gesture interaction and augmented reality for a unique and fun gameplay experience. Avoid and Capture gameplay includes a fast-paced “avoid” bad items and “capture” good items engine that challenges players to use motions and gestures to build their score.  An example of Avoid and Capture gameplay is featured ...

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Augmented Reality Brand Engagements Continue To Yield Impressive Metrics

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About a month ago we shared some data from an augmented reality brand engagement that we created with SocialVibe and Deutsch titled: “Anthem Blue Cross Webcam Exam”.  Running on Zynga’s network the ad unit saw the following metrics:

  • Average time spent – 76.1 seconds
  • Click through to the landing page for more information after completing the interaction with the advertisement – 71.6%
Well, our second execution with SocialVibe, this time a brand engagement for Toyota’s Prius is yielding even better ...
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Branded Augmented Reality Campaigns Provide High Engagement Metrics

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The end of last year we partnered with SocialVibe and Deutsch to launch the “Anthem Blue Cross Webcam Exam” for Zynga’s network.   It was a branded engagement that used augmented reality to allow people to interact with three Doctor’s tools — if you’re interested you can read more about it here.   Today, I just wanted to share some of the data being released:

The average time spent with the Anthem Blue Cross ad is 76.1 seconds, ...

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SocialVibe & Zugara Bring Augmented Reality To Zynga’s Network

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Are you familiar with SocialVibe? Odds are, you’ve seen their work. They power user-initiated brand engagements on some of the web’s most visited networks. Networks like Zynga Games and Pandora.  If you’d like more information on SocialVibe, Fast Company ran a great piece on them the other week.

Recently, we partnered with SocialVibe and Deutsch to create the “Anthem Blue Cross Webcam Exam” for Zynga’s network. It’s a fun, interactive Augmented Reality “Check-Up” that reminds people ...

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Juicy Juice Launches Two Augmented Reality Webcam Games

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We recently launched our second and third Augmented Reality projects for Nestle and thought you might be interested in some of the details. This time we were tasked with concepting and developing two unique advergames for Juicy Juice. Like our first project (for Nesquik), Juicy Juice was interested in creating unique advergames that people can play within their webcams by utilizing their motion to play the game rather than traditional controllers (i.e. the mouse and/or ...

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