Are Virtual Reality Headsets Priced Too High For Average Consumers?

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Virtual Reality Headsets

Early data is starting to come in that Virtual Reality Headsets are priced too high for the average consumer. A Context Virtual Reality study focused on European consumers is showing that::

  • 37% of people would prefer paying nothing for a headset
  • 21% would pay under £100 ($129 USD)
  • 35% ...
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Augmented Reality Investment vs. Virtual Reality Investment

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CB Insights recently posted figures showing Augmented Reality investment vs. Virtual Reality investment to date. There are multiple charts CB Insights posted that you can view here. I’ve included the 2 most relevant charts embedded below.

Deal-Volume-Yearly-ARvVR

In the first chart, Virtual Reality funding accelerated and took off in 2014. This is not surprising given that Oculus, Vive and other ...

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Augmented Reality and Virtual Reality Investment Growing…Finally

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Scrooge-McDuck

Recent news from Digi-Capital showed that in the 1st quarter of 2016, investment in Augmented Reality and Virtual Reality grew to $1.1 billion ( compared to $700m total in 2015).  As we’ve noted in the past, investment in Augmented Reality has been particularly slow in comparison to other technologies on the Gartner Hype ...

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