Well, we have some more data for you. Back in February I told you about how Mattel and their agency, Attention, used the Webcam Social Shopper (WSS) to help fans of all ages step inside “Barbie’s Dream Closet” (more info). We now have three months of data on barbiethedreamcloset.com, and I thought you’d be interested in being brought up to speed on the results (spoiler alert: it’s doing really, really well):
As you ...
Continue Reading →We’d like to introduce you to the two newest online retailers to license and launch our ecommerce augmented reality software, The Webcam Social Shopper (WSS):
K-BEE LEOTARDS – A U.S. based retailer of girl’s gymnastics leotards. (Link)
LAZY LAZY – Based in Denmark, it’s an online shopping centre, where unique brand shops (such ...
Continue Reading →You gotta love it when you’re “randomly” checking out a video on CNN (because it’s titled “Augmented Reality Revamps Online Sales”) and you stumble upon the fact that a demo of your product is heavily featured. Of course, it would have been nice to have actually been credited for our work… All in all, it’s still an exciting day for us. If you’re interested, the video is below (the section featuring the Webcam Social Shopper ...
Continue Reading →Since we launched the Webcam Social Shopper (WSS) on Banana Flame we’ve encountered the same question a few times: “Are people really using it?” I figured you might be interested in the answer to that question too, so I wanted to share with you the deck embedded below. It details shopper data around WSS usage, engagement, and ROI.
As you’ll see, yes, people are using augmented reality and they are deeply engaged with it when they ...
Continue Reading →Sorry about the recent influx of “Zugara News” blog posts, but we keep having exciting stuff to share with you. Today’s news is that we were on the News! KTLA’s Rich Demuro profiled our Ecommerce Augmented Reality Software, “The Webcam Social Shopper” on the morning news today. As you’ll see in the piece, shop owners are definitely excited about the product. Admittedly, it feels great to have a testimonial like that on tape :-).
The video ...
Continue Reading →Zugara is proud to announce the launch of “Plug & Play”, the newest version of our Augmented Reality Ecommerce Software, “The Webcam Social Shopper” (WSS). WSS Plug & Play is a product that integrates right into retailer’s ecommerce product pages (seamlessly, just like a “zooming” feature does) and provides shoppers with a more engaging, personal and emotionally satisfying way to determine whether an apparel item’s style and color are truly right for them.
Today’s launch ...
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