The Tech Horror of AR & VR in Film

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 We have previously written a few blog posts about KBZ Film which is a site that lists over 28,000 films within 209 film subgenres and microgenres. Some of our posts have been about KBZ’s subgenres including Techno Thrillers, Films About AI, Films About Augmented Reality & Virtual Reality and Cyberpunk Films. We thought it would be a good time to go back to KBZ for the tech horror of AR ...

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Cyberpunk + XR

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Cyberpunk is science fiction subgenre in a dystopian futuristic setting that tends to focus on a “combination of lowlife and high tech”, featuring futuristic technological and scientific achievements, such as artificial intelligence and cybernetics, juxtaposed with societal collapse, dystopia or decay (per Wikipedia). What Cyberpunk also often features ...

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Lufthansa Virtual Dressing Room Event

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Lufthansa Virtual Dressing Room

Lufthansa recently had a Zugara-based Virtual Dressing Room experience for their “Fly Through Time” event held in New York this past weekend. The event focused on the golden age of air travel and featured virtual representations of vintage garments worn ...

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Fanatics & MLB Debut 3 Virtual Dressing Room Kiosks At 2018 All-Star Game

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Fanatics virtual dressing room kiosks

This past week at the 2018 MLB All-Star Game in Washington, DC, Fanatics and MLB debuted 3 virtual dressing room kiosks. The 3 virtual dressing room installations were created by The Four One Group and featured in the Fanatics retail section at FanFest. Each virtual dressing room ...

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NCMA Brings Museum Fashion Exhibit To Life With Virtual Dressing Room Tech

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NCMA Virtual Dressing Room

Virtual Dressing Room technology has many different use cases and applications. One of the more natural use cases for virtual dressing room tech is with museum exhibits.

The North Carolina Museum of Arts recently launched WSS for Kiosks on October 28th, for a 50 Years Of Ebony Fashion Fair exhibit. The ...

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IDC Projects Retail As Largest AR/VR Industry By 2020

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Augmented Reality Virtual Reality Forecasts

IDC recently updated their Worldwide Semiannual Augmented Reality and Virtual Reality Spending Guide to show an increase in forecast revenues of $13.9 Billion in 2017. AR and VR spending is also expected to accelerate over the next few years to a projected $143.3 Billion market by 2020. Wow…

In regards to specific ...

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Top 5 Augmented Reality Developments For 2016

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As this year draws to a close, we wanted share our thoughts on the Top 5 Augmented Reality Developments for 2016. While Virtual Reality has drawn most of the spotlight, there have been some amazing developments in the AR space that are bringing it closer to consumer and enterprise adoption. Though there have been quite a few AR product launches, brand experiences and new startups funded this year, we wanted to isolate our Top 5 list to what we ...

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Delta Airlines Uses Augmented Reality To Unveil New Uniforms

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Delta Airlines Uses Augmented Reality To Unveil New Uniforms

At the recent Runway Reveal event, Delta Airlines used Augmented Reality to unveil their new uniforms. The latest Delta Airline’s uniforms were designed by Zac Posen and featured different collections including new uniforms for customer service agents, airline attendants, ramp agents, and more. The event was ...

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The Evolving Augmented Reality Ecosystem

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Over the last 8 years, we’ve been witnessing a growing and evolving Augmented Reality ecosystem. Image recognition has become more stable, facial recognition more popular through Snapchat and Facebook (MSQRD), and of course Pokemon Go’s arrival on the scene has introduced the majority of consumers to location-based Augmented Reality. However, as Augmented Reality has evolved and become more diverse, it’s also become more complicated to define Augmented Reality technology.

While Virtual Reality is a more straight forward ecosystem and ...

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Apple CEO Favors Augmented Reality Over Virtual Reality

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Apple CEO Favors Augmented Reality Over Virtual Reality

Apple CEO, Tim Cook, recently gave an interview where he explained why he favors Augmented Reality over Virtual Reality. A few of the key quotes from Tim Cook include:

“There’s virtual reality and there’s augmented reality — both ...

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