eMarketer recently had an interview with Catherine Moellering who runs the Tobe Report, a fashion industry publication that forecasts trends.  There were a few important insights on Teen Girls and their shopping habits that are listed below:

• Teen girls are motivated by what their peers are doing and what they’re wearing
• You have to find a way to engage this consumer (teen girls) and keep her involved beyond sales promotions and coupons
• It’s really about providing the tools on your site so girls will start to associate you, the retailer, as a great place for putting together their prom look

Bottom line – its important to engage the teen girl shopping demographic with social media, innovative tools, and other emerging media/tech they use in their lives.  You can read the interview here.