Easy To Integrate And Affordable For Retailers Of All Sizes, Over 140 Retailers Have Already Downloaded The Module

Contact: Press (at) Zugara (dot) com

Los Angeles – July 10, 2012 – Zugara’s award winning online merchandising software, The Webcam Social Shopper (WSS), is now available as an official module for PrestaShop’s apparel merchants worldwide. PrestaShop is one of the fastest growing ecommerce platforms in the world (with over 127,000 stores and counting), and the launch of “WSS For PrestaShop” marks the first time any ecommerce platform has offered an augmented reality (AR) module to its e-tailers.

The module provides PrestaShop’s apparel retailers with immediate integration of a piece of software that turns their shopper’s webcams into interactive mirrors, instantaneously providing a more fun, visual and social experience. To do this WSS uses a webcam’s live video feed, a motion capture interface, AR and Facebook/Twitter integration to replicate that offline moment at the rack where a young shopper holds a dress or blouse up to herself, turns to a friend (or the mirror) and asks “what do you think, is this me?” (video demo below)

“Retailers are finally realizing that the bulk of their revenue, be it online or offline, is tied directly to the experience that they provide online” said Matt Szymczyk, CEO of Zugara. “WSS was developed to give retailers an actual online shopping experience right ‘out of the box’. It’s fun and engaging; It’s proven to help sell clothes; and, it’s a word of mouth marketing platform. In sharing their looks, and asking friends what they should and shouldn’t buy, shoppers are also sharing the retailer’s content as well as their tacit approval of the site.”

“WSS for PrestaShop” also marks a substantial leap forward in affordability and ease of integration for augmented reality retail applications. Its integration wizard was developed to give “average people”, not developers, the ability to install WSS into their store(s) quickly and easily. And with a 30 day free trial, as well as a low “pay only for what your shoppers use” CPC (cost per click) pricing model, retailers both large and small can benefit from WSS.

“Last time I checked over 140 retailers had already downloaded our module,” said Matt.  “Today’s a day for Zugara that’s been three years in the making. To see this sort of immediate response from retailers is incredibly validating. And this is just the beginning, our new ecommerce platform API was developed so any platform can easily offer WSS to their retailers.”

For a better sense of how the technology works, here’s a quick “How To Use WSS” Video:

LINKS & ADDITIONAL DETAILS:

• The module on Prestashop (LINK).
• “WSS For PrestaShop” has been localized for the following languages: English, French, Spanish, Italian, German, Portuguese, Chinese, Turkish, Dutch and Russian.
• WSS has a history of helping retailers improve conversions, engage shoppers and drive word of mouth marketing. (LINK #1) (LINK #2)
• “WSS For PrestaShop” was developed in conjunction with French IT services company Nemesis-Technologies.
• Want to know what “real shoppers” think? A young blogger recently took WSS for a “test-drive”. (LINK)

ABOUT ZUGARA
Since 2009 Zugara has been developing the Webcam Social Shopper (WSS), a piece of merchandising software that helps apparel retailers to provide a more social, visual and fun shopping experience for their online shoppers. WSS utilizes augmented reality to turn a shopper’s webcam into a real-time interactive mirror. So a young woman can actually hold a dress up in front of herself, just like she would at the rack in a store, and immediately validate if an item’s style/color is right for her. No downloads, no plug-ins, no paper markers… it just works. www.webcamsocialshopper.com

Headquartered in Los Angeles, with offices in Singapore, Zugara supplies WSS to e-commerce platforms, retailers, resellers, brands and agency partners all over the world.

ABOUT NEMESIS-TECHNOLOGIES
Nemesis Technologies is a French IT services company offering services internationally. Well known for its reactivity, its dynamism and collaborative work, Nemesis Technologies is a leader in the field of computer science. www.nemesis-tech.com

 

THE SHOPPER’S WSS EXPERIENCE: 

1) The shopper is interested in an item, but not sure she wants to buy it yet.  So she clicks on a call to action on the retailer’s product detail page.

 2) An overlay is launched, her webcam is activated and the she takes a few steps away from her computer.

3) The dress she was looking at is instantly placed right in front of her.  Now she can have that “at the rack moment” and better judge if the color and style are right for her.

 4) Using just her motions, she can now snap photos and see additional colors of the dress.

5) Finally, sharing her photos (so she can find out what her friends think) is incredibly easy.