Recently, we partnered with Georgetown University to conduct usability testing on our Augmented Reality Ecommerce Software, The Webcam Social Shopper (WSS). I know data pertaining to Augmented Reality is hard to come by, and many of you are interested in it, so I wanted to share some of the results:

USER PROFILE:

• Females that shop online, age 17 – 24.

KEY FINDING:

• Nearly 2/3rds of participants said that WSS would help them in ...