The Tech Horror of AR & VR in Film

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 We have previously written a few blog posts about KBZ Film which is a site that lists over 28,000 films within 209 film subgenres and microgenres. Some of our posts have been about KBZ’s subgenres including Techno Thrillers, Films About AI, Films About Augmented Reality & Virtual Reality and Cyberpunk Films. We thought it would be a good time to go back to KBZ for the tech horror of AR ...

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Cyberpunk + XR

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Cyberpunk is science fiction subgenre in a dystopian futuristic setting that tends to focus on a “combination of lowlife and high tech”, featuring futuristic technological and scientific achievements, such as artificial intelligence and cybernetics, juxtaposed with societal collapse, dystopia or decay (per Wikipedia). What Cyberpunk also often features ...

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IDC Projects Retail As Largest AR/VR Industry By 2020

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Augmented Reality Virtual Reality Forecasts

IDC recently updated their Worldwide Semiannual Augmented Reality and Virtual Reality Spending Guide to show an increase in forecast revenues of $13.9 Billion in 2017. AR and VR spending is also expected to accelerate over the next few years to a projected $143.3 Billion market by 2020. Wow…

In regards to specific ...

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Top 5 Augmented Reality Developments For 2016

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As this year draws to a close, we wanted share our thoughts on the Top 5 Augmented Reality Developments for 2016. While Virtual Reality has drawn most of the spotlight, there have been some amazing developments in the AR space that are bringing it closer to consumer and enterprise adoption. Though there have been quite a few AR product launches, brand experiences and new startups funded this year, we wanted to isolate our Top 5 list to what we ...

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Apple CEO Favors Augmented Reality Over Virtual Reality

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Apple CEO Favors Augmented Reality Over Virtual Reality

Apple CEO, Tim Cook, recently gave an interview where he explained why he favors Augmented Reality over Virtual Reality. A few of the key quotes from Tim Cook include:

“There’s virtual reality and there’s augmented reality — both ...

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Nvidia’s New Eye Tracking Technology For Virtual Reality

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Nvidia Virtual Reality

Graphics Company NVIDIA has its Sights on Revolutionizing Virtual Reality

Ingenuity and creativity both traces its roots back to the olden days. Way before Steve Jobs, Bill Gates, and their “friendly” rivalry were born, wise men such as Aristotle and Leonardo Da Vinci contributed ideas that changed the world. History places a spotlight on ...

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Pepsimoji Augmented Reality & Facial Recognition Experience

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Love: From Cave To Keyboard Pepsimoji Facial Recognition and Augmented Reality Display Image Zoom

Pepsi recently launched a Pepsimoji Augmented Reality & Facial Recognition Experience. The Love: From Cave to Keyboard Exhibit, Imagined by Pepsi, explores the evolution of communication through the emotional lens of love – from primitive etchings on earthen walls to illustrative hieroglyphics; ...

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Augmented Reality and Virtual Reality Tech From Movies – Fantasy vs. Reality

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Differences Between Augmented Reality and Virtual Reality

In a recent Economist article on the differences between Augmented Reality and Virtual Reality, they simplified AR and VR down to a film reference: “If virtual reality is “The Matrix”, then Augmented Reality is “Terminator.”  Though this generalization helps with the broader concepts of AR vs. VR, it doesn’t quite ...

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Augmented Reality and Virtual Reality Accelerating Evolution Of User Interface Interaction

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Deloitte recently released it’s 2016 Tech Trends Report which had a section devoted to Augmented Reality, Virtual Reality and the evolution of user interface design and interaction. The report “identifies eight trends that are likely to disrupt businesses in the next 18-24 months – from blockchain to augmented reality, the Internet of Things, socially responsible applications of ...

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