Top 5 Augmented Reality Developments For 2016

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As this year draws to a close, we wanted share our thoughts on the Top 5 Augmented Reality Developments for 2016. While Virtual Reality has drawn most of the spotlight, there have been some amazing developments in the AR space that are bringing it closer to consumer and enterprise adoption. Though there have been quite a few AR product launches, brand experiences and new startups funded this year, we wanted to isolate our Top 5 list to what we ...

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The Evolving Augmented Reality Ecosystem

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Over the last 8 years, we’ve been witnessing a growing and evolving Augmented Reality ecosystem. Image recognition has become more stable, facial recognition more popular through Snapchat and Facebook (MSQRD), and of course Pokemon Go’s arrival on the scene has introduced the majority of consumers to location-based Augmented Reality. However, as Augmented Reality has evolved and become more diverse, it’s also become more complicated to define Augmented Reality technology.

While Virtual Reality is a more straight forward ecosystem and ...

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Augmented Reality Investment vs. Virtual Reality Investment

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CB Insights recently posted figures showing Augmented Reality investment vs. Virtual Reality investment to date. There are multiple charts CB Insights posted that you can view here. I’ve included the 2 most relevant charts embedded below.

Deal-Volume-Yearly-ARvVR

In the first chart, Virtual Reality funding accelerated and took off in 2014. This is not surprising given that Oculus, Vive and other ...

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Augmented Reality and Virtual Reality Tech From Movies – Fantasy vs. Reality

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Differences Between Augmented Reality and Virtual Reality

In a recent Economist article on the differences between Augmented Reality and Virtual Reality, they simplified AR and VR down to a film reference: “If virtual reality is “The Matrix”, then Augmented Reality is “Terminator.”  Though this generalization helps with the broader concepts of AR vs. VR, it doesn’t quite help explain all the ...

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Augmented Reality and Virtual Reality Accelerating Evolution Of User Interface Interaction

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Deloitte recently released it’s 2016 Tech Trends Report which had a section devoted to Augmented Reality, Virtual Reality and the evolution of user interface design and interaction. The report “identifies eight trends that are likely to disrupt businesses in the next 18-24 months – from blockchain to augmented reality, the Internet of Things, socially responsible applications of technology and ...

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Zugara Selected As Initial HoloLens Developer

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HoloLens Device

We are pleased to announce that Zugara has been selected as an initial HoloLens developer.  Zugara was selected as part of the first limited release of Microsoft HoloLens units to the developer community.

We have posted HoloLens news on the Zugara blog before here.  Hololens is a next generation Augmented Reality headset from Microsoft that ...

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