We’d like to introduce you to the two newest online retailers to license and launch our ecommerce augmented reality software, The Webcam Social Shopper (WSS):
K-BEE LEOTARDS – A U.S. based retailer of girl’s gymnastics leotards. (Link)
LAZY LAZY – Based in Denmark, it’s an online shopping centre, where unique brand shops (such ...
Continue Reading →You gotta love it when you’re “randomly” checking out a video on CNN (because it’s titled “Augmented Reality Revamps Online Sales”) and you stumble upon the fact that a demo of your product is heavily featured. Of course, it would have been nice to have actually been credited for our work… All in all, it’s still an exciting day for us. If you’re interested, the video is below (the section featuring the Webcam Social Shopper ...
Continue Reading →This year we’ve seen some pretty cool “out of home” branded augmented reality executions. Below are videos from Disney, National Geographic and Lynx showcasing their work. As you’ll see, they are pretty similar in concept, and yet subtly different in execution.
It’s always fun to watch people’s reactions in these videos. Part amazement, part wonder and part pure joy. I like all three executions, but personally, the National Geographic’s one is my favorite. Admittedly, I’m a bit of a nerd ...
Continue Reading →When it comes to Cancer, the importance of regular self examinations cannot be overstated. But, what’s the right way to administer those exams? The fact is, most people don’t know how to properly examine themselves, and many are too embarrassed to ask…
So we teamed up with Saatchi & Saatchi Mexico to create a Breast Cancer Awareness application for Olay that utilizes an animated silhouette (and a motion capture interface) to educate women on the proper ...
Continue Reading →Hey Folks! Our newest augmented reality brand engagement is live, and you can check it out here. Unfortunately, we’re not cleared to discuss any of the details around the execution (in this blog) so this is going to be the extent of this post. But, you’re a smart crowd, so I’m pretty sure you’ll be able to figure it out once you click on the link above…
Note: The engagement actually launches as a pop-up off the site, ...
Continue Reading →One of the great things about ecommerce is that ROI has always been seemingly straight forward and easy to measure. All the necessary data is right there, at every retailer’s fingertips. They know what they invested, and they can measure the direct effect that that investment had on their business. But it turns out that in today’s marketplace, only measuring an online investment’s affect online no longer gives an accurate look into that investment’s true ROI. That’s because ...
Continue Reading →Are you familiar with SocialVibe? Odds are, you’ve seen their work. They power user-initiated brand engagements on some of the web’s most visited networks. Networks like Zynga Games and Pandora. If you’d like more information on SocialVibe, Fast Company ran a great piece on them the other week.
Recently, we partnered with SocialVibe and Deutsch to create the “Anthem Blue Cross Webcam Exam” for Zynga’s network. It’s a fun, interactive Augmented Reality “Check-Up” that reminds people ...
Continue Reading →Since we launched the Webcam Social Shopper (WSS) on Banana Flame we’ve encountered the same question a few times: “Are people really using it?” I figured you might be interested in the answer to that question too, so I wanted to share with you the deck embedded below. It details shopper data around WSS usage, engagement, and ROI.
As you’ll see, yes, people are using augmented reality and they are deeply engaged with it when they ...
Continue Reading →In the past we’ve addressed some of the technical limitations that we see with the mobile augmented reality space in general. In this post, I want to get very specific and address why we don’t currently develop our ecommerce augmented reality software for the mobile market (as we get this question a fair amount). For those of you that are unfamiliar with our software, The Webcam Social Shopper, I’ve embedded an introductory video below.
In the past we’ve shared the data we’ve collected on our augmented reality work. But we truly love it when others in the industry share their findings as well. Below, you’ll find data from a study that the folks over at Hidden Creative conducted on Augmented Reality and the Sales Process. I’ll let their information below speak for itself, but I’d love to get your thoughts in the comments…
From Hidden’s Blog:
Continue Reading →The Methodology
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